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The book that inspired me to love design

When Apple created the Macintosh, Steve Jobs also created the Laserwriter. It was Steve’s interest in “typography, graphic layout, and font design” that led to the Apple Laserwriter and the birth of what was then known as desktop publishing. Consumers had for the first time access to beautiful proportionally spaced type and fonts without having to go to a specialist offset printer. Apple made a little booklet called The Basic Elements of Design and it’s a wonderful introduction to typography, page layout and text-based graphic design. To this day, it’s the book that inspired me to love text based design. While the booklet is out of print, you can download a PDF of it here.